Brand Identity System

The Santa Barbara Zoo is a zoo that has been ranked numerous times as one of the nation's best small zoos. The Santa Barbara Zoo contains a variety of animals reaching up to more than 500 animals in numerous exhibits. The redesigned logo represents the zoo’s diversity with its playful shapes in feathers, scales, and furs which represent every species found within the zoo. The shapes pop out from the center to give it a burst of energy that I want to convey. The logo also ties well with the family-friendly atmosphere of the zoo.