SIMPLE TRUTH

Package Design and Interactive

New identity for Simple Truth seeks to reflect the need for health conscious products. Just as the brand name, 'Simple Truth' the package itself is bravely talks about their healthy ingredients. The logo mark is inspired by green leaf. It is divided by 6 shapes which represent 6 core values of Simple Truth and its mother brand Kroger. The simple truth provides smart and healthy food with honesty and in an affordable way.