SIMPLE TRUTH

Package Design and Interactive

New identity for Simple Truth seeks to reflect the need for health conscious products. Just as the brand name, 'Simple Truth' the package itself is bravely talks about their healthy ingredients. The logo mark is inspired by green leaf. It is divided by 6 shapes which represent 6 core values of Simple Truth and its mother brand Kroger. The simple truth provides smart and healthy food with honesty and in an affordable way.

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Application

Smart devices helps to filter out the food that customers are sensitive to. Augmented reality detector helps to find products that do not have X ingredients that you have filtered out, and it shows the detailed information of the products.